For Zara Womens SS25 campaign, Baron partnered with legendary photographer Steven Meisel to create ON THE ROAD, a celebration of fearless self expression. The photographic character study and accompanying film focused on a distinct cast of women, shot in studio with a raw authenticity. An inherent simplicity permitted each individual to reflect upon their unique personal journey as they embraced life on the open road. Bohemian style meets homespun wisdom, as poetic reminiscences become transcendent mantra.

A sign of the times: showcasing a bold collection at a monumental scale in METROPOLIS, Fabien Baron’s film for Zara FW24. Breaking out of the frame, Steven Meisel photographed Penelope Ternes, Lulu Tenney, Sascha Rajasalu, Mona Tougaard, and Haojie Qi in arresting silhouettes, daring volumes, and unconventional proportions. The results were maximally displayed as a print and film campaign juxtaposing huge images of each piece against a variety of real world settings: vast cityscapes, sweeping vistas, and nature at its most raw and untamed. The resulting dissonance served to highlight the craftsmanship and artistry of the collection all the more starkly.

Inspired by the eerie stillness of Edward Hopper’s paintings and the super saturated, sensually charged palette of Wong Kar-Wai, Zara Woman's SS24 Film, REVERIES, sought to bring fine art to life. A montage of impressionistic tableaus imagines a world not quite our own, where every room is flooded with color and environments seem about to spring to life. Stolen moments of subtle movement disrupt a vibrantly mysterious mood of tranquility.