Zara Hair Perfume featured three unforgettable fragrances, meant to be worn throughout the day or as the mood strikes, assembled into a very gift-worthy collection. Acclaimed actress Daisy Edgar Jones joined styling superstar Guido Palau in conversation for the launch of this boldly original holiday offering, exploring the power of fragrance to transport and transform while sampling the collection of uniquely memorable scent stories. Baron & Baron custom designed sleekly festive, aluminum packaging and art directed the authentically intimate campaign film.

Refined, editorial and personal. For PF2023, Baron & Baron envisioned an ode to the essence of Dolce & Gabbana, a ‘‘tabula rasa’’ to celebrates the clothes and those who wear them, going back to the roots of the brand while looking into the future, through the lens of master photographer Steven Meisel and his timeless approach to fashion. Focused on a single talent, the peerless Mariacarla Boscono, the campaign is a celebration of pure fashion imagery, representing the brand's core values by putting the spotlight on the clothing as it comes to life through gestures, movements and attitudes.

A unique collaboration between the renowned hair stylist Guido Palau, Zara, and Fabien Baron, Zara Hair’s initial launch positioned hair care as the ultimate fashion accessory, the articulation of an individual’s inner voice. The scope of the project included branding and custom packaging design, web design, social strategy, influencer outreach, visual merchandising, out of home advertising and a stunning press kit. A full series of campaign films and accompanying zine showcased diverse hair style and hair stories. The first of many product launches, Zara Hair Basics ushered in a new standard of powerful expression and personal style